Vibrate color, graphic prints and playful sophistication; welcome to Kate Spade. Following Kate Spade and her expertise in successful marketing has become my new obsession. Her fearless attitude gives New York a breath of fresh air, as her attention to detail and neon colors gives consumers and the fashion industry excitement. So how does she do it? How has Kate Spade differentiated her brand from the thousand others? That is what I intend to find out.